Scorecards explained
Scorecards are the primary way the console surfaces actionable findings. Every pillar page and the Unified Report organize automated checks into sections with traffic-light status.
Status types
Section titled “Status types”| Status | Meaning |
|---|---|
| Pass | Check meets the configured threshold |
| Warn | Borderline or advisory — worth reviewing |
| Fail | Does not meet threshold — likely hurts visibility or quality |
| Error | Check could not run (missing data, API failure, etc.) |
Hover or focus a check row to see a tooltip with the check title, description, and hints for what pass vs fail usually means.
Pillars
Section titled “Pillars”Each scorecard belongs to a pillar — a data domain with its own pipeline and checks:
| Pillar | Console pages |
|---|---|
| SEO crawl | SEO Report, Unified Report |
| Site quality lab | Site Quality |
| Content quality (SEO) | Content Quality — SEO |
| Content quality (AIO) | Content Quality — AIO |
| Google SERP ranks | Google SERP Ranks |
| Backlink intelligence | Backlinks |
| Keyword research | Keyword Research (metrics, not rank tracking) |
| AI citations | AI Citations |
The Unified Report rolls up representative checks from each pillar into one view.
Sections
Section titled “Sections”Within a scorecard, checks group into sections such as Metadata, Web Vitals, Visibility, or Ingestion. Section headers include a short hint explaining what the group measures.
Run history
Section titled “Run history”Scorecard pages show run history — past pipeline executions with timestamps. Select a run to view checks as they were at that point in time (where the UI supports historical runs).
Refresh vs new scans
Section titled “Refresh vs new scans”Scorecards read from ingested pipeline data. Refresh data updates the view from the latest run; it does not re-run checks. To produce new check results, trigger a scan (core re-run, optional pipeline, or keyword research run).
Reference
Section titled “Reference”Every check is documented in Scorecard checks — auto-generated from the same catalog that powers UI tooltips.