| AIO | AI optimization — structuring content for AI answer engines and citations |
| Check | A single automated rule in a scorecard with pass, warn, fail, or error status |
| Cluster | Group of related keywords from SERP overlap graph analysis (keyword research) |
| Competitor domain | Up to five additional domains tracked for SERP and backlink benchmarks |
| Core pipeline | Onboarding scans: SEO crawl, site quality, content quality, Google SERP ranks |
| Hub run | Full keyword research pipeline including metrics, SERP capture, and post-process |
| KGR | Keyword Golden Ratio — ratio of search volume to allintitle count |
| Optional pipeline | Scan started from a feature page (backlinks, AI citations, tech stack, keyword hub) |
| OTP | One-time password sent via email or SMS for sign-in |
| Pillar | Scorecard domain (SEO, site quality, backlinks, etc.) |
| Post-process | Background step after keyword SERP sync — builds clusters and similar-keyword index |
| Primary domain | Your workspace website set during onboarding |
| Prompt | Question tracked in AI Citations to measure brand and link visibility |
| Refresh data | Re-query latest ingested data without starting new scans |
| Re-run all scans | Trigger all four core pipelines again |
| SERP | Search engine results page — organic listings captured for rank tracking |
| Scorecard | Traffic-light dashboard of checks for a pillar |
| Seed keyword | Starting term for keyword expansion in a research project |
| Theme | AI-suggested content angle from Content Ideas exploration |
| WebSocket | Live connection for scan progress and async query results |
| Workspace | Tenant record binding account, domain, competitors, and scan state |