Google SERP ranks
Google SERP ranks
Section titled “Google SERP ranks”SERP snapshots — source of truth for organic rank tracking per keyword.
Ingestion
Section titled “Ingestion”Successful SERP fetches
Section titled “Successful SERP fetches”Code: QUERIES_SUCCEEDED
SERP provider returned parseable organic results (status ok).
- Pass: Every configured keyword returned a parseable SERP.
- Fail / warn: Some queries failed — see status breakdown and keyword table.
SERP fetch failures
Section titled “SERP fetch failures”Code: BLOCKED_RATE
Queries that did not return usable organic results this run.
- Pass: No failed queries this run.
- Fail / warn: Some keywords failed — check SERP provider quota and configuration.
Coverage
Section titled “Coverage”Keywords queried
Section titled “Keywords queried”Code: KEYWORDS_TRACKED
Distinct keywords searched this run (capped by max_queries_per_run).
- Pass: Full keyword set from skippr.yml executed.
- Fail / warn: Fewer keywords than configured — check caps or same-day skip checkpoints.
Visibility
Section titled “Visibility”Keywords with target found
Section titled “Keywords with target found”Code: RANKED_KEYWORDS
Keywords where your target domain (or alias) appeared in inspected organic results.
- Pass: Target domain visible for most tracked keywords.
- Fail / warn: Target not found — may still rank below max_depth or not rank at all.
Page-one rankings
Section titled “Page-one rankings”Code: TOP10_PRESENCE
Keywords where the target ranks in positions 1–10.
- Pass: Multiple page-one rankings.
- Fail / warn: No page-one presence — focus content and links for these queries.
Top-three rankings
Section titled “Top-three rankings”Code: TOP3_PRESENCE
Keywords where the target ranks in positions 1–3.
- Pass: At least one top-three ranking.
- Fail / warn: Not in the top three — high-intent traffic likely goes to competitors.
Best rank position
Section titled “Best rank position”Code: BEST_POSITION
Lowest (best) organic position across all keywords this run.
- Pass: Best position ≤3.
- Fail / warn: Target not in top results or blocked queries prevented measurement.
Visibility score
Section titled “Visibility score”Code: VISIBILITY_SCORE
Percentage of keywords where the target domain was found in organic results.
- Pass: Score ≥67% — majority of keywords show the site on SERP.
- Fail / warn: Low visibility — improve rankings or resolve Google blocks.