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Backlinks

Backlinks (/backlinks) summarizes referring domains, link counts, and quality signals for your primary domain and configured competitors.

An optional backlink intelligence pipeline plus scorecard and comparison table. Unlike core onboarding scans, backlinks do not run automatically — you start the first scan from this page.

  • Competitive link gap analysis
  • Monitoring toxic or broken backlink signals
  • Benchmarking against up to five competitor domains
  1. Open Backlinks in the sidebar (/backlinks).
  2. If no run exists, click Run backlinks scan (optional pipeline).
  3. Watch scan progress in the active scans panel.
  4. When complete, Refresh data to load the scorecard.
  5. Add or edit Competitor domains for benchmark columns.
  6. Review sections: Ingestion, Profile, Quality.
SectionExamples
IngestionAPI task health, estimated run cost
ProfileTotal backlinks, referring domains
QualityToxicity, broken links, nofollow ratios

Reference: Backlink scorecard checks.

  • First scan may take longer while the pipeline ingests your profile.
  • High API cost warnings indicate scope or quota issues — review run limits.